Roark Capital, an Atlanta-based private equity firm, announced that its affiliates have invested in US Sports Camps, the licensed operator of Nike Sports Camps.
Founded in 1975 and headquartered in San Rafael, CA, US Sports Camps serves more than 100,000 campers annually across 1,200+ camps in 48 states. Offerings span 19 different physical sports, e-sports and academic programs for campers ranging from 6-to-18 years old. The company partners with academic facilities and local coaches to operate camps, clinics and programs for kids.
In connection with the transaction, Justin Hoeveler, who has been with the company for nine years, has been promoted to CEO of US Sports Camps. “Sports and other connected activities are instrumental to the development, health, and well-being of kids. We are excited to partner with Roark to leverage their experience growing multi-location, consumer businesses, as we continue to expand our youth activities platform across sports and beyond,” said Hoeveler.
“It has been US Sports Camps’ mission since we started to connect professional and passionate coaches with young athletes to facilitate athletic and personal development in a positive and safe environment to foster skill development, inspiration, and new friendships. Roark understands and embraces our vision, and they have done exactly what they said they would do since first meeting. Justin has been instrumental to US Sports Camps growth and I am excited to pass the baton to him and Roark,” said the founder of US Sports Camps, Charlie Hoeveler.
Hoeveler will remain on the Board and be the manager of the Tennis Division.
Mike Thompson, managing director at Roark, said, “We have great admiration for what the US Sports Camps team has accomplished over the past 40+ years. We love US Sports Camps’ purpose-driven model that enables talented coaches and camp directors to focus on coaching and youth development. We are excited to partner with Justin, Charlie, and the team as they embark on their next phase of growth.”
Photo courtesy US Sports Camps
