Kanye West and Gap Inc. announced a 10-year plan to bring a Yeezy Gap apparel line to Gap stores and Gap.com in 2021. Yeezy footwear, made by Adidas, will not be sold at Gap stores.
Under West’s creative direction, the Yeezy design studio will develop the line of “modern, elevated basics for men, women and kids at accessible price points. Additionally, West’s design vision will extend to Yeezy Gap expressions in Gap stores and digital channels over time.”
West maintains sole ownership of the Yeezy brand and was recently valued at $2.9 billion in April 2020, according to the statement. Gap Inc. maintains sole ownership of the Gap brand. Under terms of the partnership, Gap and Yeezy benefit as the business grows with Yeezy receiving royalties and potential equity related to sales. The partnership is designed to introduce both the Gap and Yeezy brands to new audiences.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” said Mark Breitbard, global head of Gap Brand.
Photo courtesy Gap/Yeezy
