Thorlo, Inc., the maker of activity-specific performance socks, announced that its shareholders have entered into a partnership with Strategic Brand Growth, LLC, a Delaware company majority-owned and managed by Manorhaven Holdings, LLC, and that the Thorlos and Experia brands have been licensed on a worldwide exclusive basis to Trimfit Global, a division of Lamour Group, based in Montreal, Canada
Current Thorlos and Experia brands will continue to be Made in the USA at Thorlo’s wholly-owned manufacturing facilities in North Carolina. Lamour plans to grow the existing core brand business worldwide and plans to expand the brand reach to new distribution channels and new products.
“My family and the Thorlo company are excited to be partnering with such quality organizations as Manorhaven and Lamour, and we are particularly pleased to be able to continue to be the makers of the performance sock products that my father invented in 1980 that created what is now a thriving premium sock market worldwide,” stated J. Lynn Thorneburg, CEO, Thorlo.
“The Thorlos and Experia brands are leaders in the premium sock market and are known for tremendous quality, comfort and protection. We are thrilled to be part of such incredible brands and look forward to continuing the brands strong legacy alongside our industry-leading partners, Lamour and Thorlo,” stated Zachary Marans, managing member, Manorhaven Holdings, LLC.
“The Lieberman family is excited to enter into a global license agreement with Strategic Brand Growth, LLC for two of the most iconic names in performance Legwear, Thorlos and Experia. We are humbled and honored to continue the Thorneburg legacy of quality and innovation,” stated Marty Lieberman, managing partner, Lamour Group.
Photo courtesy Ravi/Thorlos
