Canada Goose/Metro Sportswear Ltd. hired Cascade Associates as its sales agency in the Northwest U.S.A including Alaska and Meridian Sports Inc. as its sales agency in the Midwest U.S.A.

Cascade Associates is comprised of Jeff Boon, Adam Gossett and Julie Ham, has been successfully serving the Northwest Territory of Washington, Oregon, Idaho, Alaska and Montana, for over 20 years in outdoor, cycling, running and other high motion sports. In addition to representing Canada Goose, Cascade Associates’ portfolio of major brands includes: Hind, PowerBar, Timbuk2, Saucony and Feetures Socks.

Meridian Sports Inc. is comprised of Paul Versaw, Marcus Thornton and Desiree Stilwell, will service the Midwest Territory of Illinois, Wisconsin, Minnesota, North Dakota, South Dakota, Iowa, Missouri, Ohio, Kentucky, Nebraska, Indiana and Michigan. In addition to representing Canada Goose, Meridian Sports’ portfolio of major brands includes: Duofold, Kelty and Timbuk2.

“Part of my mandate when coming onboard with Canada Goose last year, was to expand our sales team in the U.S. with knowledgeable agents who identify with the brand; to meet tremendous and growing customer demand,” explains Paul Silvertown, Vice President of Sales for North America. “The additions of Northwest and Midwest agencies strengthen our commitment to growth and intend to drive the company’s visibility in the U.S. marketplace.” Canada Goose welcomes Cascade Associates’ personnel: Jeff Boon, Adam Gossett and Julie Ham; as well as Meridian Sports’ personnel: Paul Versaw, Marcus Thornton and Desiree Stilwell, to the valued team.