Mizuno has signed Ronda Rousey as the newest addition to the Mizuno roster of athletes in North America. She had been with Reebok.
Rousey joins a roster of female athletes including, April Ross and Jennie Finch, representing Mizuno.
“Ronda is one of the biggest female athletes of all-time—constantly pushing the envelope and motivating young athletes to strive beyond what they thought was possible. She bestows a work ethic, passion and charisma for the sport that is so perfectly in tune with the mission and values of Mizuno at our core,” said Tomohiro Ota, chief marketing officer at Mizuno USA. “Ronda represents the advantage for Mizuno, in the Training category and beyond. We are proud to have her join us as part of the Mizuno family.”
Rousey began wearing Mizuno gear during her years of competitive judo training.
“Mizuno is a brand that I have loved since I was 11-years-old. Over the years, I’ve tried other brands and continually am drawn back by the quality, attention to detail and focus on performance delivered in Mizuno gear. It is beyond any of the other sports brands out there,” commented Rousey. “Mizuno is one of the brands that fly under the radar. It comes across as a brand for elite athletes only, but Mizuno has so much to offer to athletes in all points of their athletic journey. I feel honored to have the opportunity to play an influential role in the next phase of Mizuno and introduce fellow athletes to what Mizuno has to offer.”
“Ronda is the epitome of female empowerment and is a leading, authentic voice driving change and opportunity for female athletes. In the U.S. market, we are at a precipice to put ourselves out front and be a part of the female athletes’ journey. The perspective Ronda can bring to us as a competitive, high-performance female athlete is instrumental,” said Harper Cornell, brand marketing lead at Mizuno USA. “It is the right moment and right partner to help us share the deeply rooted expertise of Mizuno dating back more than a century ago.”
Mizuno USA officially entered the training category in June 2019 with the introduction of Mizuno COB (Center of Balance) Technology featured in the TC Series training shoes, TC-01 and TC-02. Inclusive of footwear and apparel offering, the new Mizuno Training line offers a variety of options for athletes with new line introductions releasing April 2020.
Photo courtesy Mizuno
