The PGA Merchandise Show, running Jan. 25-27 in Orlando, Fla. will feature the Titleist Performance Institute as one of the offerings of the show.
The Titleist Performance Institute, founded and created by both Dave Phillips and Dr. Greg Rose
in 2003, focused on swing efficiency, conditioning, and custom equipment fitting. It combines industry-leading experts, state-of-the-art technology, and world-class facilities, in order to enhance the performance and physical well-being of golfers
of all skill levels.
“It is a tremendous value to the thousands of attending PGA Professionals and industry leaders to have an opportunity to experience first-hand the educational benefits of the Titleist Performance Institute at the 2007
PGA Merchandise Show,” said PGA of America Chief Executive Officer Joe Steranka. “The advanced
analysis of the golf swing, equipment and student fitness levels is playing a major role in growing enjoyment in
golf and, in turn, encouraging additional participation.
“We recognize the increasing importance of the PGA Merchandise Show as an educational platform for their members,” added Titleist Performance Institute Co-Founder Phillips, a longtime PGA Professional and one of
GOLF Magazine's Top 100 Teachers. “It is the ideal setting for us to reach the greatest number of PGA
members, instructors and fitness experts, in an effort to educate them on the importance of golf fitness and
advise them of the growth opportunities available to them within the golf industry.
“Our three priorities for attending the Show are to promote the MyTPI.com subscriber-based Web site for Professionals, the 2nd Annual World Golf Fitness Summit and the TPI Certified Golf Fitness Instructor
Program. All of these initiatives help support the PGA member and those who play an integral part in growing
the game and increasing golfers' enjoyment of the game.”
