Puma will replace Umbro as the sponsor of PSV Eindhoven, the Dutch football club, according to Dutch newspaper Eindhovens Dagblad (ED).
PSV Eindhoven will reportedly earn between €40 million (U.S.$44.5 mm) and €50 million (U.S.$55.7 mm) and represents three times what the club is receiving from Umbro. The new deal is expected to start in July.
Puma recently entered into partnerships with Manchester City in the Premier League and Valencia in LaLiga.
