Gap Inc. Direct, the e-commerce division of Gap Inc. launched its online shoe store Piperlime.
“We want to create the ultimate shoe-lover's experience,” said Catherine Beaudoin, Gap Inc. Direct Senior Vice President, and General Manager of Piperlime. “Piperlime is more than just a shoe store. We offer a strong point of view on what to buy and how to wear it, a fabulous assortment and an incredibly easy and satisfying shopping experience. It's a place where your obsession with shoes isn't just accepted, it's encouraged.”
Piperlime's collection of shoes for women, men and kids will feature the brands and designers such as Ben Sherman, Charles David, Clarks, Converse, Delman, Franco Sarto, Frye, Hugo Boss, Kenneth Cole, Robeez, Roxy, Steve Madden, Taryn Rose, Timberland, Tsubo, and Umi.
Additionally, building on Gap Inc.'s rich history of community investment, Piperlime today announced that it has entered into an exclusive partnership with Soles4Souls(TM) Inc., a unique non-profit organization whose simple mission is to impact as many lives as possible with the gift of shoes. Since its inception two years ago, Soles4Souls has collected and distributed over one million pairs of new and gently-used footwear to those in need throughout the world. As the organization's exclusive online partner, Piperlime will do its part to further Soles4Souls' mission through a variety of programs, beginning today with a shoe auction featuring fabulous footwear donated by celebrities including Jessica Simpson, Misha Barton and Sharon Stone.
“We're thrilled to have established a relationship with Piperlime, a brand that truly understands and supports our mission,” said Wayne Elsey, founder, Soles4Souls. “Gap Inc.'s generosity and commitment to social investment are well known, a fact they've underscored today. I'm excited to see what Piperlime and Soles4Souls can accomplish together.”
