Gramicci's is hiring four new sales reps to help sustain momentum it says it has gained since launching a branding effort at OR Sumemr Market.

David Vietze, who has more than 13 years of outside sales experience in the consumer products, technology and the outdoor industry, has joined Gramicci as the New England rep covering Conn.; R.I.; Mass.; Maine, Vt. and N.H. Prior to joining Gramicci, Vietze was involved in the sales launch of Keen Footwear, where he managed the southern New England territory. He lives in Connecticut.

Jared Levine will join Gramicci as southern California coastal rep. After spending four years as the men's buyer for a premium boutique in Los Angeles, Levine opened his own one-stop shopping showroom, JML Showroom, in Los Angeles, featuring established brands that increase the crossover between the contemporary market and action sports industry.

In the southeastern region Nan Hanks & Associates, Inc., located in Woodstock, Ga., has signed on to cover the following territories: N.C.; S.C.; Tenn.; Ga., and Ala. The sales company has over 22 years of industry experience in the outdoor and fashion markets.

Sarah Deziel will join Gramicci as an in-house rep covering the upper Midwest including the following states: Ill.; Wis.; Minn.; N.D.; S.D.; Iowa; Neb.; and Mo. Prior to joining Gramicci, Deziel was a sales rep at DH Enterprises, located in Sioux Falls, S.D., where she handled the Horny Toad account, among others. She was also a technical rep for Merrell Footwear.


Since the Outdoor Retailer Winter Market, Gramicci says it has opened 35 new doors on the east coast; opened 30 new doors on the west coast; and reopened 17 of the dealers in the east that carried the line and 28 in the west that were previously customers.