VF Corp. retained Arezzo & Co. to handle Vans’ suppliers, logistics, distribution, franchising, e-commerce and store expansion in Brazil.
Currently, Vans is managed in Brazil by VF Corp., according to Footwear News.
“Partnering with VF is a decisive step in deepening our strategy of transforming the company into a brand management platform,” CEO Alexandre Birman said in a statement. “We opened a new growth avenue. Together with relevant existent brands in our portfolio, Vans broadens our competencies — expanding our customer base, dialoguing with a new customer profile and having a footprint in new categories, [such as] children’s and men’s apparel.”
The partnership is effective for five years, with the possibility of extension for two more.
