Yeti Holdings Inc. on Friday announced the opening of its new retail location in Chicago’s Wicker Park neighborhood. The 4,900-square-foot store is located at 1572 North Milwaukee Avenue.

“With its strong active outdoor community, combined with passion for food and music, Chicago is the ideal location for our latest store,” said Matt Reintjes, president and CEO of Yeti. “We’re thrilled to expand into this great city and are eager to show Chicagoans all that Yeti has to offer.”

The store features Yeti’s wide selection of products – including its hard and soft coolers, drinkware, bags, and outdoor living products.

Beginning Friday through Sunday, September 29, Yeti will host a series of events that celebrate both the brand’s native Texan roots and those of Chicago, including:

  • Limited-edition drinkware and gear designed by local Chicago artist, Kate Lewis
  • Special concert Saturday night with performances from Texas band, Quaker City Night Hawks, and Chicago’s own Sir the Baptist
  • Performance by Austin duo, The Peterson Brothers, to close out the grand opening weekend on Sunday, September 29

The store is located across from the Chicago Transit Authority Blue Line stop at Damen Station.