Hibbett and City Gear announced that they have teamed up to provide a new digital experience for customers. Shoppers can now browse and shop both brands online through a single website and app.
“We never stop innovating and although our customers are in smaller markets, their digital expectations are quite large,” said Jeff Rosenthal, president and CEO of Hibbett. “We are excited to further improve our digital offerings to satisfy their needs.”
Hibbett acquired City Gear in November 2018. Since 1978 City Gear has served its communities with the latest in urban streetwear and since 1945, Hibbett has provided shoppers with coveted footwear, apparel and equipment. Hibbett and City Gear operate more than 1,000 stores nationwide and now will serve all fashion customers online with a single click or tap.
New website and app features
- Updated dual branding, content and imagery on both website and app
- Further simplification of website & app for an easier shopping experience
- Additional brands available for customers to shop
- Updated store locator featuring both City Gear and Hibbett locations
