ForeFront Holdings, formerly Datrek Miller International, has purchased Fort Walton, Fla.-based Burton Golf. Burton manufactures and markets golf bags and accessories with a focus on the “on course” distribution channel which services golf pro shops throughout North America and internationally. In 2005, Burton had over $10 million in annual sales.
The acquisition of Burton Golf is part of ForeFront’s long-term strategy to be “the leading supplier of all golf products and accessories, except hard goods equipment, to the golf industry.”
ForeFront Holdings now owns the Burton, Datrek, and Miller Golf brands. The company also has licensing and distribution agreements with the NCAA, NFL/Wilson Sporting Goods, PGA TOUR, Champions Tour, LPGA, Nationwide Tour, Suunto, Top of the World Headwear, and Rob Akins Golf.
