The National Football League has named adidas as an authorized supplier of footwear for the League. With this designation, adidas can supply NFL players with branded footwear for use during games, in addition to now having the ability to use NFL and club logos to promote its footwear products.
“adidas is looking forward to developing a long-term relationship with the NFL, and this partnership will provide a platform to showcase some of the best products on some of the best athletes in the League today,” said Martyn Brewer, V.P. of Sports Marketing for adidas America. “By teaming up with the NFL, the adidas brand will become increasingly visible across the sport of football at all levels.”
This partnership highlights adidas growing commitment to one of the largest American sports. “We are pleased to welcome to our stable of partners adidas, a company with a rich sports heritage,” said Lisa Baird, the NFL’s senior vice president of marketing and consumer products. “We look forward to working with adidas as it develops footwear for our players and showcases their athletic talent in marketing and advertising vehicles.”
Earlier this year, adidas signed contracts with the top two NFL draft picks, Mario Williams and Reggie Bush. Both players are featured in upcoming adidas brand campaigns and will be wearing adidas footwear and TechFIT apparel during the 2006 NFL season.
adidas joins another company within the adidas-Group, Reebok, in addition to Nike and Under Armour as authorized footwear suppliers of the NFL.