Irvine, CA (September 13, 2019)—Sena Technologies, Inc., the industry leader in Bluetooth® innovation in the motorsports, action sports, and outdoor activities markets, sponsors consumer events from California to Pennsylvania this Fall, building connections and boosting their commitment to all 2-wheeled sports.

“Sena has been an industry leader in the motorcycle category for nearly a decade, and we couldn’t be more excited that the cycling world is catching on to the convenience and safety of Sena’s communication technologies, which are like no other on the market,” explains Jen Dunstan, Marketing Events Manager. “From coaches to athletes to families, the reach of our products extends to any lifestyle, and we’re excited to see people’s reactions on the ground at these defining events.”

The showcasing product is the R1 Bluetooth Integrated Road Cycling helmet featuring Bluetooth 4.1 technology. Easily pairing with smartphones to hear GPS directions, listen to music, take phone calls, and even hear instant feedback and cues from fitness apps monitoring stats such as speed, cadence, and heart rate without distraction. The R1’s integrated Group Intercom system also allows users to talk via intercom with up to three other riders over a half-mile distance.

Sena will be offering demos of their Bluetooth and HD camera technologies, including its new R1 smart cycling helmet from coast-to-coast this Fall.

FOX US Mountain Biking Open
September 12-15
Fox US Open of Mountain Biking premiers on the West Coast for the first time at Snow Summit, Sept. 12-15, featuring Open Class Downhill Racing, Dual Slalom, Next Gen Youth Downhill, Best Whip and the EWS North American Enduro Series finale. Welcoming the whole family in the vendor village, Sena will be on site with demos of their 30K, 10C PRO, 10R and dedicated R1 cycling helmet.

American International Motorcycle Expo
September 26-28
Featuring the new Cycle Volta eBike Pavilion, showcasing the capabilities of electric mobility at the 2019 American International Motorcycle Expo (AIMExpo) in Columbus, Ohio, Sena is the exclusive bicycle helmet sponsor of the Cycle Volta e-bike demo area and will be offering R1 smart helmet demos for the whole family in tandem with the corral of OEM E-bicycles in the demo ride area.

SENA Sponsors Ride Santa Barbara 100
October 19
Sena is the proud helmet sponsor of Ride Santa Barbara 100 (RideSB100), the world-class cycling event set on California’s Central Coast. Featuring four distinct routes from 34- to 100-miles with traditional and class one electric bicycle options, all beginning and ending at Santa Barbara’s iconic Leadbetter Beach. Sena will be on-site offering free R1 Smart Helmet demos in the expo area, and will also be featured on the ride with pro athletes Melissa and Josh Hayes riding Yamaha eBikes in the Class One Power Assist Electric Bicycle (e-Bike) class.

Philly Bike Expo
November 2 & 3
Founded in 2010 as a way to promote cycling culture, the Philly Bike Expo now features 200 artisans, activists and alternatives providing goods and demonstrations for over 4000 attendees invested in furthering bicycle infrastructure, legislation, and rider-driver communication while promoting bicycle culture in all its diversity as a sane choice for individual and planetary health Visit Sena Outdoor at the Philly Bike Show at Booth 1027/1040 to try out the revolutionary new R1 helmet.

Bikes & Beers San Diego
November 16
Celebrating it’s 6th annual event, Bikes and Beers SAN DIEGO features a 15 and 30-Mile ride departing from Societe Brewing, traveling through the beautiful region of San Diego. All rides will feature rest stops with refreshments and will finish up back at Societe. Sena will be on site displaying and demoing the R1 smart helmet so Bikes and Beer riders can have a little taste of what it’s like to #RideConnected.