Early last week, the NFL named Under Armour as an authorized supplier of footwear, enabling the brand to supply NFL players with branded footwear for use during games. In addition, the company may use NFL and club logos to promote its footwear products.
Shortly after Under Armour unveiled its new status, Nike fired back with the news that it had extended its footwear agreement with the NFL. Reebok will maintain its status as official on-field supplier, which includes the same rights to logo treatment on footwear as will be enjoyed by UARM and NKE.
