Sales and marketing veteran Michael O’Bright has joined Montreal’s Redstone Apparel Group to head the company’s North American corporate promotional division. Montreal-based Redstone is the parent company for Firethorn Golf, as well as other performance brands.

O’Bright brings more than 15 years of experience on both the ASI distributor and headwear / apparel supplier side. Prior to starting up his own distributorship in the early 1990’s, Mr. O’Bright worked more than a decade for blue chip companies as a promotions, brand, and branch network marketing manager.

“Michael brings skill sets and experience to this business which will accelerate our growth,” says Ghetler. “He has the knowledge, creativity and passion to build our ad specialty business. His vision for Redstone Apparel and our stable of brands including Firethorn Golf is a perfect match for our rapidly growing organization.”

“The Firethorn line is a great solution for any distributor who is looking for what’s new, what’s hot, what’s different,” O’Bright says. “Firethorn is a true golf brand with wonderful cachet. Our PGA Pros compete and win with the same styles we offer all our corporate clientele.”

He adds, “With the Firethorn brand and all it stands for, distributors now can offer stylish branded apparel at prices that are comparable, if not better than many of the house lines on the market.” He notes that the company is further ramped up to use existing manufacturing suppliers to provide custom headwear and apparel services in ways that will make Redstone one of the industry’s most trusted suppliers for this category.