Urban Climber Magazine’s October/November issue will be the first ever “green” climbing magazine, with editorial devoted to the environment and sustainability and printed on 100% recycled paper.
“Our Green Issue is official and the reason for it is actually quite simple. We want our readers to be aware of the natural environment; how our climbing impacts it, what lengths some have gone through to save portions of it, what we could do to preserve it and, of course, what never to do with it,” said Joe Iurato, editor-in-chief. “Our message is clear: The minute you decided to become a climber, you also accepted the responsibility to protect Mother Nature. Urban Climber Magazine’s Green Issue is both an ambassador of this message and a natural extension of our mission to focus on the future of our sport,” Iurato added.
In UCMAG#13’s Starting Hold, Joe Iurato converses with Drew Kampion, US editor of The Surfer’s Path, on climbing, surfing and the environment. “Being a part of the first 100% green surf magazine has been pretty incredible – sort of a David and Goliath thing. We are already beginning to see the surf industry respond as company after company makes adjustments to bring themselves into phase with the inevitable law of sustainability. The crew at The Surfer’s Path is stoked to have our sister publication taking this movement for a serious climb!” said Drew Kampion.
The Green Issue is anchored by two landmark features; the first a collaboration between The Access Fund and Chris Sharma to prove how powerful activism is with Here, Now, Tomorrow., a feature that recollects some of the most significant and victorious moments in the Access Fund’s history. “We are psyched to have Chris [Sharma] on board as a feature contributor for this issue. His insight, passion, and dedication to environmental awareness make him a great role model.” Joe Iurato commented. “And, of course, any opportunity to work directly with the Access Fund is extremely fulfilling.” The second feature is on buildering in the City of Angels, L.A. “Nothing is more environmental or leaves less impact on the rock than ignoring it completely and going after man-made structures. It’s the ultimate sacrifice in leave no trace ethics,” Michael Reardon, the subject of Damon Corso’s photographic downtown excursion, comments.
To celebrate Urban Climber Magazine’s Green Issue, premier climbing apparal company PrAna has produced a limited edition Urban Climber Magazine organic t-shirt, designed by editor-in-chief Joe Iurato. The t-shirts will be available exclusively to readers who subscribe while the Issue is on sale. PrAna’s founder, Beaver Theodosakis comments, “We are happy to support Urban Climber’s green issue! The Magazine speaks directly to our young audience with a great cause!”
Rob Shurr, Director of Marketing & Business Development at The Access Fund sums up, “The Access Fund is proud to see Urban Climber Magazine taking this green step. Our industry is built on having places to play and we all have a responsibility to assure that future generations can have the same experiences that we do. Urban Climber Magazine’s Green Issue shows that they are a bona fide leader in the climbing industry and will not accept the status quo. The Access Fund knows that change doesnt just happen – you have to push it along. Keep pushing UC!”
