While the marriage lasts only til death do us part, a fan’s loyalty need no longer be hindered by such mundane constraints as this mortal coil. Major League Baseball has signed a licensing agreement with Eternal Image, Inc. authorizing the company reproduce the names and logos of all 30 major league teams on a new line of caskets and urns. The products are in the development phase and delivery is planned for 2007.
“Millions of Major League Baseball fans wear caps, t-shirts and jackets to show their loyalties each day, while others have customized license plates on their cars, and linens, artwork and collectibles such as bobbleheads in their homes,” said Clint Mytych, CEO of Eternal Image.
“The trend of including baseball in major lifecycle events is growing vastly: from birthdays to bar mitzvahs, weddings to anniversaries, fans incorporate baseball in nearly every aspect of life. This new line of team-specific funeral products opens a whole new market for our company — a market that is just waiting for a way to make team loyalty a final statement of a great passion in their lives,” Mytych added.
