Scream Agency has been hired by Exel Sports N.A. Scream Agency will develop a comprehensive set of communication materials including: brand positioning, marketing planning, sales collateral and consumer pieces as well as an aggressive PR strategy.
“We were looking for an advertising and PR firm with deep roots in the
outdoor and consumer industries,” said Exel North Americas vice president
of marketing, Tracy Ferland. “With Nordic Walking becoming a new fitness
craze throughout North America we knew Screams extensive knowledge and
passion for outdoor fitness was a perfect fit for us. We look forward to
working with them to build continued awareness and recognition of the Exel
brand in North America.”
“We are thrilled to have been chosen to help raise awareness and recognition
for Exels products in North America,” said Lora Ledermann, owner and
creative director of Scream Agency. “We look forward to building momentum
for a brand and sport that truly encourages overall fitness for almost any age.”
Additionally, John Gillis of Meridian Communications has been appointed
senior advisor to Exel Sports NA. “John’s work and expertise thus far in
developing Exel’s market position especially in the Nordic Walking category,
has been impressive,” explains Chris Griffin, vice president of sales of
Exel Sports NA. “John will advise the company in strategic matters including
partnerships and sales with the goal of increasing Exel’s leading market
position in this steadily growing category.”
