Under Armour will open a regional headquarters in Hong Kong this year to jumpstart growth in Asia, according to a report in the South China Morning Post.
“As part of the transformation into this new operating model, one of the things that we wanted to do was to really empower our regions,” Patrik Frisk, president and chief operating officer, told the newspaper. “So we decided to move into an APAC, Latin America, EMEA and North America structure. “We weren’t able to scale our international business without giving the regions more horsepower to drive the business.”
The report noted that Under Armour last July appointed new managing directors for Asia-Pacific, Latin America and Europe, Middle East & Africa. Jason Archer, the newly appointed managing director for Asia-Pacific, will relocate from Shanghai to Hong Kong in July. He had been managing director-UA emerging markets at Under Armour and joined the company from Adidas in 2012.
