Global Brand Marketing Inc. entered an exclusive global licensing agreement with luxury denim brand 7 For All Mankind LLC for the creation of a complete collection of footwear for men, women, and children. Manufactured primarily in Italy, the footwear collection will include dressier styles to compliment the premium label.
Under the terms of the agreement, GBMI will be responsible for the design, development, manufacturing, marketing, and distribution of the 7 For All Mankinds footwear collection worldwide.
“With fantastic brand recognition both domestically and abroad, 7 For All Mankind fits our company portfolio of brands perfectly, providing us a world recognized brand in an increasingly important luxury category,” said Killick Datta, Chief Executive Officer of Global Brand Marketing Inc. “Utilizing our worldwide infrastructure in design, sourcing, marketing and distribution should allow for the accelerated growth of 7 For All Mankinds footwear sales by bringing the right product to a worldwide market in a timely and efficient manner.”
The footwear collection will include dressier styles and sexy silhouettes that will compliment the luxury denim label with heels, flats and dressy casual product to complete the collection. Distribution for the footwear collection is designated towards specialty retailers and high-end department stores. A line of childrens footwear will be developed and launched at a later date.
