lucy performance apparel has signed on as the newest sponsor of Stroller Strides, the San Diego-based nationwide fitness program for new mothers and their babies.
As a sponsor, the Oregon-based womens apparel line will be featured on the Stroller Strides web site, within class schedules, member packets and newsletters and will be promoted by Stroller Strides as the fitness clothing line for women. With a similar customer base and Stroller Strides franchises and lucy stores located in many of the same cities nationwide, the two companies will also participate in multiple cross-promotions.
“We are absolutely thrilled to have lucy come on as a sponsor, because the similarities between our two companies form a natural fit,” said Lisa Druxman, founder of Stroller Strides. “We both cater to and support women who love fitness and lead active, healthy lives.”
The lucy label design team creates all apparel in-house and offers clothing including a maternity line with a unique, flattering fit. Multiple lengths (short, regular, tall), fits (sleek, active, relaxed) and a wide range of sizes meet the individual needs of each customer and custom and quick-drying fabrics make the clothing ideal for everything from gym workouts to yoga stretches to everyday errands. Created in response to the special requests of active women, lucy encourages customer feedback and opinions to ensure the apparel line is both comfortable and flattering for ladies of all shapes and sizes.
“The lucy brand was created to inspire women to lead active, healthy lives, and we strive to support organizations that advocate these values,” said Crista Lindberg, director of marketing for lucy. “Stroller Strides obviously cares about the health of active women inspiring them to stay fit, even during the challenging period of being a new mom. Together, we are expanding in new markets to reach out further to active women across the nation.”
In addition to lucy, BOB, Babystyle and LUNA also sponsor Stroller Strides.
