After more than three years and hundreds of projects executed, Factory Design Labs and SnowSports Industries America have parted ways and SIA has hired Siquis Limited and Big Rig Creative as the association's agencies to help implement new marketing efforts as set forth by the SIA Board of Directors. Factory designed and produced SIA's “Intelligent Partner” brand platform, corporate identity package, Web site infrastructure, trade show optics, trade advertising, print and digital collateral, and e-marketing solutions.
“It became clear, that as we have expanded our client base with major brands including many ski and snowboard companies, snowsport retailers, ski resorts and the media, that a potential conflict of interest was on the horizon. In the end, we wish SIA continued success,” said Scott Mellin, CEO of Factory Design Labs and former SIA marketing chief.
