adidas has tapped Nano-Tex to add its Coolest Comfort moisture management treatment to shorts and pants in its Yocum activewear line. The treatment is a quick-acting moisture wicking fabric enhancement which pulls perspiration away from the skin to keep the body cooler, dryer and more comfortable. The treatment is formulated for resin-treated cottons and synthetics, such as the Yocum line's Ottoman Polyamide, which is a cotton-touch nylon material.
Part of the new adidas Performance product line, adidas Yocum products made with the Coolest Comfort treatment will include men's and women's shorts, 3/4 pants, capris and pants with a zip-off leg option. Colors will include dark shale, sesame, moon and explorer.
The new products, designed as fashionable activewear for people with a performance-based lifestyle, will be available this spring.
“Nano-Tex is helping adidas fulfill a brand promise to its customers who expect superior performance in all adidas products,” said Libby Neuner, senior vice president of apparel sales at Nano-Tex. “Our treatments prove that activewear doesn't need to feel stiff, stuffy or uncomfortable to provide advanced performance characteristics that last the life of the garment.”
