Phoenix Footwear Group, Inc. appointed Krista Treide as President of its recently acquired Tommy Bahama Footwear division. Ms. Treide joined the Company this week.
As an industry veteran, Ms. Treide joins Phoenix Footwear with over 15 years of experience in the footwear industry. In her most recent position as Vice President at Global Brand Marketing, Inc. (GBMI), Ms. Treide's focus was on design, operations and brand strategies for eight leading brands, including Nautica, Diesel, XOXO and Seven. While at GBMI, she received six awards for design leadership in the Diesel brand.
Prior to joining GBMI, Ms. Treide held various positions in brand management, merchandising and sales with major footwear companies, Nike, Inc. and Reebok International. Under her leadership, Nike's lifestyle business unit, Fusion, grew close to 400% in just two years.
“We are thrilled to have Krista on board as President of the Tommy Bahama division,” said Richard White, Phoenix Footwear's Chief Executive Officer. “During her distinguished career in the footwear industry, Ms. Treide has built a strong skill set that encompasses strategic planning, merchandising, sales and brand management. We are confident that she is the right person to lead Tommy Bahama in the next phase of its growth.”
“I am very excited about joining the Tommy Bahama team and appreciate the opportunity to lead the division,” commented Krista Treide. “I look forward to building upon Phoenix's existing strengths, while exploring new opportunities and partnerships to expand Tommy Bahama's product offering and distribution.”
