This new agreement will see New Era become the club’s official headwear licensee producing dual-branded headwear forTottenham’s global fanbase across online and in-store retail channels as well as Spurs retail outlets including retail store within the Tottenham Experience at the new stadium. The collection will also be available through New Era online and in-store retail channels. The collection will feature a number of headwear silhouettes including the 9FIFTY snapback, 9FORTY adjustable and knits.
Established in the U.S. in 1920, New Era is best known for the iconic 59FIFTY cap and hold relationships with a host of major sports teams and leagues such as the NFL, MLB and NBA.
Victoria Hawksley, head of retail merchandising, Tottenham Hotspur, said: “We are delighted to begin this exciting relationship with New Era, recognized as the leading brand in the headwear category. We look forward to introducing the new collection to our fans both here in the U.K. and in key overseas markets.”
Paul Gils, vice president EMEA at New Era, said: “Tottenham Hotspur is built upon the passion of its fans, and we are absolutely thrilled to be launching our headwear collection to those supporters at such an exciting time for the club.”
Photo courtesy Tottenham Hotspur
