2006 Outdoor Retailer Winter Market will feature over 670 exhibiting companies across a record 277,500 square feet of floor space. With close to 20 new exhibitors, Winter Market is completely sold out for the first time in its 17-year history and has grown from 400 to 2,810 booths since its premier in 1990.
With hundreds of exhibitors comes an abundance of new products, innovations and trends. Attendees will note growing trends towards comfort apparel, women-specific products, alpine mountaineering gear, trail running innovations and wellness goods to name a few. Winter Market has the largest variety of wintersports offerings available, attracting a diverse group of regional, national and international retailers and manufacturers.
“The breadth and reach of the outdoor community is growing,” said Peter Devin, Group Show Director for Outdoor Retailer. “Winter Market provides the outdoor marketplace and the worlds retailers and distribution channels the seasons first comprehensive opportunity to see entire fall, winter, and holiday 2006 assortments all under one roof, at one time, with everyone in attendance the leading decision makers, buyers, sellers, advocacy groups, and key media.”
Winter Market will feature Outdoor Retailers 3rd Annual Backcountry Base Camp at Brighton, in Big Cottonwood Canyon on January 27, 2006. Attendees will have the unique opportunity to test the latest gear in a snow-covered environment. The event will feature backcountry guided tours, a Nordic facility, a snowshoe testing area and an avalanche seminar, among other events.
Winter Market will also include the 2nd Annual Winter Market Fashion Show, which will feature over 100 brands in themed sections including sweaters, rugged outerwear, footwear, casual, base sport and technical outerwear, and accessories.
Winter Market will showcase the expansion of the successful Green Steps program with Meter Boards, Carpet Overlays, and highlights in show publications, maps and floorplan stations.
