Iconix Brand Group Inc. announced that Ocean Pacific is re-issuing the company’s classics with the launch of the company’s new website. Inspired by the brand’s origins in surf and skate, the vintage-inspired collection is built for those who live “the stoke way:” freely, actively and enthusiastically.
The heritage collection consists of pieces for men and women pulled from the Ocean Pacific archives. The Ocean Pacific website launch introduces its classics to a new generation of consumers. With a rich history emerging from the West Coast and a foundation built on the belief that the life and culture of the surfer can be captured on the canvas that is a t-shirt, Ocean Pacific is going back to its roots with its graphic tees, corduroy shorts, bold colors and timeless fits.
The launch of Ocean Pacific’s new website is intended to connect with both nostalgic, loyal fans of the brand as well as new consumers. In today’s fashion landscape where “retro” brand favorites are rapidly re-emerging in the marketplace, Ocean Pacific offers a unique point of view with its legacy rooted in California surf culture and 1970s street style.
The collection is positioned at accessible price points with pieces ranging from $32-64. The line is available at OceanPacific.com, retailers including Tilly’s, and independent surf shops across the country.
