Auburn University announced it has signed a five-year contract with Under Armour Performance Apparel to be Official Outfitter of the university's athletic teams. The announcement was made jointly by Auburn Athletic Director Jay Jacobs and Under Armour Founder and CEO Kevin Plank. Auburn's athletic teams will wear Under Armour uniforms, cleats, apparel and accessories beginning in the summer of 2006.
The five-year contract is worth over $10.6 million in sponsorship, product, and additional benefits.
“We are extremely excited about our new partnership with Under Armour,” Jacobs said. “Under Armour is the leader in performance apparel and their products and focus on improving performance will be a tremendous benefit for Auburn's student-athletes. The commitment Under Armour has made to this program is a strong indicator of the value that Auburn Athletics possesses. This partnership will give Auburn a wealth of marketing opportunities and national exposure.”
Founded in 1996, Under Armour is the originator of performance apparel, a line of moisture wicking microfiber clothing that pulls perspiration away from the skin to keep athletes cool, dry and light throughout the course of a game, practice or workout.
“This will be a great advantage for our program,” Auburn football coach Tommy Tuberville said. “Under Armour will provide our athletes and staff with a competitive advantage by wearing the finest apparel and uniforms available.”
