TRX, the maker of functional training equipment and training content, announced #Made2Move, a new campaign that celebrates the universal beauty of human movement, regardless of body type, shape or size. The campaign will feature inspirational content, showcasing how movement transforms our lives, defines who we are and allows us to achieve our goals.
At its core, the campaign is designed to inspire consumers of all fitness levels to cast aside the more superficial stereotypes and pressures associated with achieving a certain body aesthetic and embrace the universal beauty and liberating power of efficient movement. Whether beginning a fitness journey or pushing towards a summit, #Made2Move will help users move and feel better while providing the necessary tools to live happier, healthier and more fulfilled lives.
“At TRX, our company mantra and DNA resides in the basic principles of movement and empowering consumers to get out and move their bodies. As long as we have a heartbeat, we will continue to move with passion, determination and the will to live,” said TRX Founder and CEO Randy Hetrick. “No matter shape, size, age or fitness goal, TRX will help you pursue your passions to the fullest. The #Made2Move campaign flies in the face of everything consumers know about the industry and shifts the paradigm of focusing on aesthetic results to the power of efficient and effective functional movement across the widest range of body types.”
To kick off the #Made2Move campaign, TRX will debut a cinematic launch video followed by photo and video assets, user-generated content, influencer and ambassador activations, paid and organic social media, email marketing and public relations.
The campaign adheres to a simplistic approach based on TRX’s seven pillars of movement–Push, Pull, Plank, Hinge, Squat, Lunge and Rotate–providing the building blocks to help consumers move better.
