Reebok on Thursday announced the appointment of Kelly Hibler as general manager, Reebok Classics business unit. He will report to Reebok President Matt O’Toole.
Hibler was most recently vice president, Nike Global Basketball Footwear, where he led the brand’s global basketball business. During his tenure he oversaw the launch of the brand’s second and third largest signature basketball franchises, and also managed top lifestyle footwear franchises. Hibler had been at Nike for 28 years in various leadership roles.
He will lead the overall strategy for Reebok’s Classics business unit, including product creation, marketing, merchandising and channel segmentation. The Reebok Classics business features the brand’s heritage products, including iconic franchise footwear models such as the Classic Leather, Club C and Freestyle, as well as new, modern lifestyle footwear, apparel and accessories.
“I am so excited to join a great brand like Reebok,” Hibler said. “To be entrusted with some of the most iconic products in our industry is an honor—and a great responsibility. Reebok is one of very few brands in our industry with such a rich heritage. And this history lives on through these timeless products.”
“Kelly is an incredible addition to the team,” O’Toole said. “His leadership, product creation and marketing expertise, along with his overall knowledge of our industry, will be a huge asset for not only our Classics business, but our company as a whole.”
The Reebok Classics business has been on an upward trend in recent years, with demand for iconic models like the Classic Leather, as well as ’90s-inspired retro products, continuing to grow worldwide.
Hibler is a graduate of the University of Oregon, and recently served as an adjunct professor for the university’s Sports Product Management program.
