Fresh off the heels of introducing the Spalding Neverflat basketball, Popular Science Magazine has recognized the basketball guaranteed to hold air 10 times longer than traditional basketballs, among the Best of Whats New products in the recreation category.
The Neverflat basketball, with proprietary pressure retention technologies, is the only ball guaranteed to stay fully inflated for at least one year with no additional air needed during that period. The Spalding Neverflat basketball hits store shelves mid-November.
“Neverflat is clearly an innovative marvel but more importantly it solves the major concern of consumers who shop this category today,” stated Dan Touhey, vice president of marketing. “Our market research unveiled that consumers are most interested in a product that will stay inflated and were clearly delivering on that need. To be recognized among the best new products from thousands is further testimony to our innovation.”
According to Ron Laliberty, Spaldings director of research and development, “Traditional basketballs lose air on a consistent basis, resulting in a ball that falls out of Game Ball specification within a few months. For years weve studied all aspects of the construction of the basketball, from the bladder to the valve to air treatment. Spaldings Neverflat technology maintains consistent air pressure like no other ball in the marketplace.”
