DICK'S Sporting Goods will be one of this season's companies featured on NBC's hit reality show “The Apprentice.” The hour-long episode is scheduled to air on October 27th, and will challenge the two high-energy teams
to create an in-store interactive event that will engage customers, drive traffic and ultimately increase sales.
“We saw this as a great opportunity to get a fresh perspective on
marketing ideas from some of the brightest talent in the country,” said
Jeffrey R. Hennion, Senior Vice President of Marketing. “This season's
'Apprentice' participants are well-educated and extremely seasoned. In fact,
most of them are successful business owners or entrepreneurs, so we knew we'd
gain new perspectives that we could adapt to our current marketing strategies
or our in-store environment.”
The outcome of the two teams' efforts was so well-received by the DICK'S
Sporting Goods' team that they decided to put a challenge inspired by the
Apprentice task to the real test over 3 days — October 28th through October
30th in 107 stores. Customers can take a chance to be a big shot at the “Make
It Take It Sharpshooter Challenge,” a unique event created to engage customers
in hoop-shooting action right in the middle of the store. “We're very pleased
with the campaign as a whole and know our customers will enjoy the episode
even more knowing they can actually participate in a similar in-store event
the very next day. It's sure to energize the entire shopping environment,”
said Hennion.
