CGPR signed four new clients including Booth Creek's Loon Mountain, a winter sports resort in New Hampshire; two brands within the Johnson Outdoors family – Eureka! and Silva; Snow Angel, a provider of performance fabrics and outdoor clothing for women. The firm recently announced it had been retained by the World Shoe Association (WSA) as agency of record.
“We wanted a PR firm with real depth in the outdoor industry, as well as the ability to help us grow our brands and drive sales,” said Kristin Jankowski, marketing communications manager for Eureka! and Silva. “CGPR has the experience and track record in our industry that we were seeking, as well as the strategic capability to advise us and help us grow.”
Chris Goddard, president and owner of CGPR, added, “We only take on clients for whose industry and products we have a passion. Close to 90 percent of our business comes from referrals because we help drive client revenues through strategic, tactical and creative public relations efforts.”
