Sierra Bullets, a brand of Clarus Corp., has hired Mayon Sargeant as vice president of sales.
Mayon brings to Sierra over 15 years of experience in both the outdoor and hunting industries. Over the past year, she served in key account roles for Black Diamond Equipment. Prior to that, she worked at outdoor brands such as Mountain Hardwear, Simms Fishing Products, Cabela’s and Spyder Active Sports.
“As part of our continued focus on building the Sierra brand, as well as investing in sales and marketing, Mayon’s addition represents a key step in our strategic direction,” said John Walbrecht, president of Clarus. “Her deep knowledge of Sierra’s industry and strong leadership skills will be a significant asset as we seek to materially scale the brand.”
In addition, Sierra has partnered with Outtech as its national sales agency. The appointment of Outtech represents a new sales structure for Sierra, as all sales efforts had been handled through a small internal team over the last several years. Outtech is one of the outdoor industry’s leaders in sales and marketing, and maintains a portfolio of brand leaders across the categories they represent. They specialize in taking outdoor brands, products and ideas from concept to execution across a wide range of distribution channels, including big box, distributors, independent dealers and online.
Walbrecht continued, “Outtech is one of the leading outdoor agencies in sales and marketing, with 70 industry specialists across all 50 states. We expect their passion for the outdoors and unparalleled expertise to help drive Sierra’s success in the omni-channel retail marketplace. Alongside our fast-paced innovations, we expect both Mayon and Outtech will help add to the growing momentum Sierra is experiencing in 2018.”
