SylvanSport has named Craig McAnsh as vice president of marketing. McAnsh will lead all branding, marketing, advertising and communications for SylvanSport as the company looks to grow across North America and globally.
“I’m beyond excited to be joining the team at SylvanSport, and I’m looking forward to building upon the innovation and creativity that exists here to accelerate growth for this groundbreaking outdoor brand,” McAnsh said.
“Adding Craig to the leadership team is a significant part of our growth strategy,” said SylvanSport CEO Tom Dempsey. “He brings a new level of excellence to SylvanSport that will allow us to advance our brand presence in the marketplace and set the stage for continued innovation in outdoor adventure.”
The marketing function at SylvanSport is being elevated given the expansion in manufacturing capacity and new products that will begin launching this fall. Kyle Mundt, whose former role also included marketing, will now focus full time on product design as vice president of new product development.
McAnsh’s career stops include McDonald’s, Cartoon Network, the MLS franchise D.C. United and Kantar Consulting.
