OrderMyGear announced that the e-commerce enabler for the team channel received a $35 million investment from Susquehanna Growth Equity (SGE).
OrderMyGear is a high-growth software company that provides e-commerce, order management, payment and supply chain software to the team sporting goods and group apparel markets. The OrderMyGear platform streamlines the merchandising, ordering and fulfillment of team gear and group apparel by providing online stores and tools for dealers, decorators and anyone selling to teams, leagues, corporations and other groups.
In 2017, OrderMyGear facilitated nearly $200 million worth of commerce, representing over 100,000 individual group stores and over 2,000 team dealers, decorators, and athletic organizations. The company started as a software tool built by CEO Kent McKeaigg to help his father, a team sports apparel and equipment dealer, collect orders from youth sports teams in Oklahoma.
“Whether for sports teams, corporate products or community events, our solution makes it easier to set up and merchandise an online store, collect payment and coordinate decoration and fulfillment,” said McKeaigg. “We are thrilled to work with SGE to accelerate investment in our software, provide more valuable products and services to our clients and surface important insights for our brand partners.”
“OrderMyGear is the clear technology leader in the market for group apparel purchases,” said Ben Weinberg of Susquehanna Growth Equity. “The company’s suite of tools is driving a step change in efficiency and automation in the custom apparel industry, which has been slow to adopt technology historically. OrderMyGear is an ideal fit for us. We could not be more excited to join Kent and his team for this next phase of growth.”
OrderMyGear is based in downtown Dallas and has 80 employees. James Skidmore, COO and co-founder of OrderMyGear, sees the potential to double that number over the next few years.
“We have built an incredible team over the last several years,” said Skidmore. “We are grateful to our customers, partners and investors for their ongoing support as we aim to simplify and improve group e-commerce.”
As part of the transaction, Ben Weinberg and Aaron Flack will join the OrderMyGear board of directors.
