Arc’teryx Veilance has appointed Dominique Morisset to the new role of general manager, Veilance, effective immediately. 

The appointment was driven by global growth for the Arc’teryx Veilance brand over the past nine years.

“We believe that we have a unique market opportunity that requires strong leadership to reach its full potential. It is with this mindset that we welcome Dominique. Her knowledge of the business paired with her instinct and leadership skills will be instrumental to unlocking the brand” said Jon Hoerauf, president, Arc’teryx. 

Morisset joins the Arc’teryx executive team after serving as global marketing director and USA sales director for Native Shoes, and brings a keen focus on working collaboratively to drive business results.  

“Veilance has an incredible global opportunity as the foremost design-led, technical brand. Working alongside this highly-talented team, my goal is to propel the brand’s potential, building on its loyalist following and ensuring smart expansion across all channels,” Morisset said.