AVP Pro Beach Volleyball Tour, Inc. announced a sponsorship agreement with Quiksilver, Inc. making Quiksilver the official sponsor of the first-ever AVP Youth Initiative. The AVP Youth Initiative is a program designed to encourage and promote the sport of volleyball among the nation's youth through a series of clinics, camps and tournaments. Quiksilver will sponsor 20 youth events around the country. As part of the sponsorship, Quiksilver will also have co-branded products on-site, including net tapes and on-court signage at each event.
“We are extremely excited to begin a partnership with an industry-leader such as Quiksilver,” said Leonard Armato, chief executive officer of AVP. “The apparel company shares in our organization's goals of creating opportunities for our youth to improve their volleyball skills and creating future AVP athletes. We anticipate a successful 2005 and look forward to growing together in the future.”
“We are thrilled to partner with the AVP for this youth initiative,” said Bob McKnight, CEO, Quiksilver. “The clinics, camps and tournaments are a great way for us to reach the global fans of beach, boardriding and volleyball culture and help them develop their skills in the sand.”