Boston-based New Balance announced that it will extend its sponsorship of Girls on the Run International (GOTRI) through 2007. New Balance has been the presenting sponsor of the organization since 1999.
“New Balance is proud to continue our relationship as the presenting sponsor of Girls on the Run International,” says Kimberly Landry Wallengren, senior marketing promotions associate at New Balance. “This experiential learning program educates and prepares young girls for a lifetime of healthy living and self-respect, which fits in well with our corporate philosophies.”
As the presenting sponsor of GOTRI, New Balance provides assistance on both the national and local level. At the National level, New Balance provides sponsorship funding, support of the annual Council Director Summit, and is the presenting sponsor of the Girls on the Run 5K Race Series. New Balance also provides running shoes for 500 needy GOTRI participants per year to be distributed by the national office. Locally, New Balance provides each council with their 5K race supplies, including race numbers and give-away items.
“New Balance has worked closely with us from the very beginning, stepping forward at a time when only a handful of people had even heard of Girls on the Run,” says Molly Barker, Founder of Girls on the Run International. “In addition to offering product and financial support, New Balance offers the incalculable value of its fine reputation for quality and commitment to high ideals.”
