Escalade Sports, a wholly owned subsidiary of Escalade Inc and maker of sports and outdoor recreational equipment, announced it has entered into an agreement with Vuly, a leader in trampolines and swing sets, to become the exclusive North
American distributor of Vuly products.
The agreement will significantly strengthen Escalade Sports’ position in the outdoor recreation category by providing exciting opportunities for new and existing customers.
Core to the company’s strategy of strengthening its position in established and emerging sports and outdoor recreational activities, the agreement with Vuly allows Escalade Sports to provide products in outdoor family recreation that complement its in-ground recreational basketball brands, GoalrillaTM and Goalsetter, and its playground brand, Woodplay. Founded in Australia in 2007, the Brisbane-based Vuly is lauded for its unique and safe products, which offer a fresh perspective on popular family recreational activities. The company’s Thunder range of springless trampolines and the customizable 360 Pro play set have been recognized for their remarkable designs.
“We are pleased to be partnering with Vuly and are excited to be offering the innovative and unique Vuly product line to our customers and consumers,” said Dave Fetherman, president and CEO of Escalade, Inc. “Parents face the ongoing challenge to provide their children with entertaining alternatives to electronic devices and we are committed to support them in this crusade by bringing brands and products to market that are fun and allow kids to be active. Our partnership with Vuly exemplifies this effort.”
Joe Andon, CEO of Vuly, said, “We couldn’t ask for a better partner for distribution than Escalade Sports, who share our passion for safe, outdoor fun. My team and I are thrilled to share the Vuly brand and product line with North American consumers and Escalade Sports, with the breadth of its portfolio and distribution, is the ideal partner to help us do that.”
Escalade Sports’ brands include Bear Archery and Trophy Ridge archery accessories; STIGA and Ping-Pong table tennis, Accudart and Unicorn darting, Onix pickleball equipment, Triumph SportsTM indoor and outdoor games, GoalrillaTM and Goalsetter residential in-ground basketball systems, Goaliath and Silverback residential in-ground and portable basketball goals, the STEP fitness products, Lifeline personal fitness, Woodplay premium playsets, and Cue&Case specialty billiard accessories.
