As a part of Argon 18’s ongoing drive to expand its presence in the USA, the high-end bicycle manufacture announced the signing of new independent sales agencies in the Midwest, Rocky Mountains and Texas regions to closely service retail accounts.
DJW Sport will service the retailer partners in the Texas, Oklahoma, Louisiana and Arkansas regions, while Multisport Arsenal will manage the Midwest. SportDeb will service the brand’s retail partners in Colorado and Utah. These three independent agencies offer full sales service for the Argon 18 brand and will assist the brand to the next level in these markets.
“To grow the market in these regions, we have made it our mission to align with quality agencies that understand the value of the Argon 18 brand and how to strengthen our current partners in these focus areas,” said Tim McCulley, USA director of sales & strategies, Argon 18.
“These independent rep agencies allow for Argon 18 brand development into select stores that fit the sales platform of the business. This is a win-win situation for all of us,” said Claude LeBlond, vice-president, global sales & strategies, Argon 18.
This announcement aligns with the recent addition of McCulley, as he takes the helm as U.S. sales director of the growing brand, and the signing of the U.S. triathlon star Heather Jackson. Argon 18 continues to showcase sales and market growth internationally across road, track and triathlon sectors.
“Our goal is to improve upon and provide superior service to our partners at Argon 18. By adding these additional team members to the Argon 18 family, we are several steps closer to achieving that goal,” added McCulley.
Established in 1989, Argon 18 bikes are the brainchild of Olympian and three-time Canadian Champion Gervais Rioux–one of North America’s most successful racers.
