Everlast Worldwide announced that France-based PAC Paris, the company's worldwide fragrance licensee, has selected New York City- based Clarins Fragrance Group, a Division of Clarins Group USA, to serve as the U.S. distributor for all Everlast fragrances and grooming products.
Clarins Group USA is a subsidiary of the Paris based GROUPE CLARINS. Clarins is international in scope and markets products in all cosmetics segments. In addition to the skin care and make-up lines under the Clarins brand, the company's fragrance brands include Thierry Mugler, Azzaro and Stella Cadente.
PAC Paris, which is in the process of identifying additional companies to distribute Everlast products throughout the world, was founded by highly-regarded fragrance marketers, Etienne de Swardt and Laurent Jugeau, who possess a combined 30 years of high level experience with several of the largest fragrance houses in Paris. The Everlast fragrance and grooming line was developed by PAC Paris in conjunction with Givaudan, Paris and Clarins Fragrance Group.
George Q Horowitz, chairman and CEO of Everlast Worldwide Inc., said, “Clarins is truly a great company with excellent marketing and distribution strengths. In addition to building a solid sales base for the Everlast line of men's fragrances and grooming products, Clarins will further heighten Everlast's image by introducing the brand into some of the best retailers throughout the U.S. We will continue to seek additional opportunities for licensing the Everlast brand into appropriate consumer categories which represent large and untapped markets for us.”
Clarins Fragrance Group president Ben Gillikin said, “Everlast is a perfect brand for a fragrance and grooming line. The brand's image conveys a sense of strength and individuality and adds a completely new and exciting dimension to our existing portfolio of fragrances. With its tremendous heritage and consumer appeal, the Everlast line will be very well received in the United States. We intend to support its introduction with aggressive marketing and merchandising programs and look forward to working with the management of Everlast Worldwide.”
