Dakota Grizzly, the men’s lifestyle clothing, announced their RSVP Retail Program. For every online sale shipped in a zip code region where there are Dakota Grizzly dealers, those retailers will get a bi–annual check disbursement from the online sales made.
“This January we are sending out our first checks! We launched the program in September, but did not want to announce it until the money had been sent,” explains co-owner Rob Rosenblum. “We know no other program like this – and we want dealers to know we are in partnership where it matters most, sharing profits. As we commit more to an online presence we want to bring our retailers and dealers with us. We want to partner in retail, not leave anyone behind. Additionally, reps in the area of the online sales, will also get a portion of the sales back to them in a check as well. To grow and stay current and offer and display our full line, online sales are necessary in the current context of consumer sales. We are committed to our shops, our reps and our regions.”
“With record holiday online sales, Black Friday and Thanksgiving pulled in $5 billion, topping last year’s sales by more than $1 billion*, millennials automatic use of the internet for research and shopping, and Amazon delivering Whole Foods organic groceries right to your home, we had to think of something just as progressive,” adds national sales manager, Joel Anderson.
This month Dakota retail partners will open envelopes with this message of great thanks and anticipation of future business together in seasons to come from Rob Rosenblum:
“Enclosed is a check for your share of dakotagrizzly.com’s online North American sales for 2017. Here is what we promise from us to you. Respect . . . for the retail heritage you have built in your community. Support . . . for your commitment to the Dakota Grizzly brand by offering outstanding customer service, professional sales staff and innovative merchandising support. Valued . . . as the most important link to the Dakota Grizzly customer. Partnership . . . for the future as our customer discovers the Dakota Grizzly story of Midwest Makers tradition and craftsmanship in your store and online.”
Rosenblum closes with this final note, “Our mission remains to both grow businesses together and make partnerships in this new climate for online sales. We are seeking to inclusively problem solve with our retail partners, verses ‘either or’ scenarios. We are not competing, we are sharing in mutual growth. The secret sauce is working together.”
