Timex has teamed-up with the National Football League (NFL) to create watches honoring each of the 32 NFL teams.

“We know fans, we are fans. It’s an honor to be a part of every fan’s excitement and pride,” said Senior Vice President of the Timex Sports Business Unit, Mike Harrington. “We know how it feels to put your jersey on for game day, we’ve extended that feeling to your wrist and every day.”

Available now, The Timex Tribute Collection feature NFL team logos and matching dial and strap colors. Certain watches feature real leather straps, rugged stainless steel, Indiglo® night- light and all are water-resistant with a 5 to 10-year battery life. Pricing ranges from $24.95 to $89.95. On sale now at Timex.com/tribute, fan shops, national sporting goods stores and NFLShop.com.

“This is more than just a licensing deal, it’s a true connection between iconic American institutions.” said Harrington. The NFL is the first license in Timex’s new sports venture. Additional professional sports leagues and colleges will be available in early 2018.

Photo courtesy Timex