Puma has been accused of damaging 17th century architecture in Delhi’s historic quarter in one its advertising campaigns.
The facades of several buildings in Old Delhi have been spray painted with large murals that Puma said “capture the grit of Indian streets” on its website, according to the Guardian.
The campaign showed Indian rappers and hip-hop dancers perform at graffiti-covered locations including trains in the financial capital Mumbai.
Conservationists have called out the company. Swapna Liddle from the Indian National Trust for Art and Cultural Heritage told AFP. “Permanent damage has been done to the carved sandstone, limestone plaster and Lahori bricks.”
A Puma spokeswoman told The Indian Express newspaper “all necessary permissions were sought.”
