K2 Skis announced that 10-plus year company veteran Ryan McBride is now leading the brand’s U.S. sales.
Having ran sales for Line Skis and Full Tilt Boots for the last five years, the move into this new role has proved to be a fluid transition.
As the leader of U.S. sales, McBride will focus on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season. In addition to supporting K2 retailers, McBride will manage and motivate independent sales reps, serve as the go-to person for sale forecasts and marketing initiatives, and serve as the primary sales voice for global brand direction and product development.
“We are thrilled to have Ryan join our crew and promote sales growth,” stated Valerie Long, K2 Skis marketing manager. “His enthusiasm is contagious, and his knowledge of our brand and industry as a whole will serve as an internal driving force.”
“Working my way from intern and customer service, to marketing and ultimately sales, I know the range of work that goes into running the brand smoothly,” said McBride. “I recognize the importance of acknowledging every role as much as possible.”
