Fabletics, the activewear brand co-founded by Kate Hudson in 2013, unveiled its first footwear collection.
“We are thrilled to expand the Fabletics brand into another new category with the launch of footwear, which is being introduced in direct response to feedback from our members,” said Adam Goldenberg, co-CEO and co-founder of TechStyle Fashion Group. “Our goal at Fabletics is to bring women everything they need to live an active lifestyle, and with our new footwear collection, they can easily outfit themselves in fully styled head-to-toe looks.”
The new footwear collection will complement Fabletics’ existing assortment of workout clothes. The brand will introduce 11 styles comprised of training shoes, slip-ons, booties, lifestyle sneakers and high tops for women. The collection combines technology features such as lightweight materials, flexible constructions, memory foam soles and breathable mesh with fashion elements like faux suede finishes, zipper details and reflective accents.
This first capsule footwear collection will be exclusive to Fabletics’ Flexible VIP members. It will be available globally in eight countries – U.S., Australia, Canada, Germany, Spain, France, U.K. and Netherlands – exclusively on Fabletics.com on September 19 in addition to its current activewear and accessory product offering.
Photo courtesy Fabletics
