The new Marvel series of snowboards, helmets and bags debuted at SIA with a line featuring eight superhero themes-Captain America, Punisher, Spider-man, Thing, Fantastic Four, Doctor Doom, Human Torch, Wolverine and The Incredible Hulk-each with its own board bag and helmet. The boards are full cap construction and range from U.S. retail $209 for junior models, and $249 for adult. The brand should get some noise from pro rider Alex Diebold who has stated hell ride the Captain America board in the upcoming X-Games.